Email Address

Contact Number

Include a brief description of your business

Include links to your website and social media (if applicable)

What three keywords would you choose to describe your brand?

Brand Positioning: What makes your brand different/ what separates you from your direct competitors?

What is your brand's tone of voice and style?

For example: Casual, Corporate, Fun, Authoritative, Cheeky, Inclusive, Personal etc.

Who is your target audience/ ideal client?

Describe their location(s), age(s), behaviour(s), interests, income level, wants, needs and pain points:

What is the lifecycle of your client?

(Describe what takes place between between first hearing about your service and buying/signing up as a customer)

Competitor Evaluation

Who are your competitors? Please include three direct competitors, and three examples of businesses who you aspire to be like:

Do you currently use any resources or automation tools to manage your content, marketing and sales?

For example: Mail Chimp, WordPress, Hubspot, Hootsuite, Buffer, Shopify, Later etc.

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